Awake soap is an irreverent brand. It brings its message in an eye-catching manner. Bold graphics and bright colors get your attention and then clever content delivers a socially conscious message that sticks. Hand made soap and imperfect silk-screened packaging utilizing eco-friendly components add to a product that gives back to the community and keeps you from smelling bad. Sure, we use the long names of the ingredients sometimes but in the end sodium chloride is just the salt of the earth, man.